"Children who read often become
better learners, which leads to
success in school and other areas
of life."
100 Days Reading Campaign : शिक्षा मंत्रालय ने छात्रों के सीखने के स्तर में सुधार लाने के लिये शनिवार (एक जनवरी) से 100 दिवसीय पुस्तक पठन अभियान 'पढ़े भारत'
Department of School Education and Literacy has launched a National Mission for foundational literacy and Numeracy called NIPUN Bharat on 5th July 2021. The mission aims to cover the learning needs of children from age group of 3 to 9 years.
To be achieved: Developmental Goals and Learning Outcomes:
· Effective Communication o critical and creative thinking o ability to locate, understand and reflect on various kinds of information
· Involved Learners
DURATION OF THE CAMPAIGN: The reading campaign will be organised for 100 days (14 weeks) starting from January 2022 to April 2022.
1. Organise ‘READATHON’ on the lines of Toycathon
2. Awareness
Drive: Press releases, Social media campaign, infographics, etc.
3. Story telling
by Hon’ble Education Minister, State Ministers, Chief Ministers, State
Education Ministers, etc. in regional languages
4. Webinars on the
importance of reading
5. Video/Audio
message from Children book writers (Ruskin Bond, Shudha Murthy, Nilesh Misra
for story telling)
6. Reading Aloud of stories by teachers as well as community members in regional languages
7. Partnership with CSOs, FM channels, Newspapers (local and regional)
Celebration of 21st February as International Mother Tongue Day Kahani Padho Apni Bhasa Main (Reading story in own
language) to be conducted across the country during this period
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